Legal marketing is arguably one of the most essential skills you can learn when looking to grow your law firm, but lawyers are often not taught how to do this effectively at law school or in their formal legal training. Key factors in today’s legal market – such as having a properly designed, professional website and social media brand – are often overlooked, and the importance of consistent messaging is not fully considered.

On this course we have brought together some of the leading global and branding consultants from legal practice and marketing agencies. They will explain how to develop the foundations of a marketing strategy and plan for your firm. 

The course uses immersive, real-life case study engagements, insights, interactive podcasts, videos, downloadable templates and how-to guides so you will be fully equipped with your own personal plan to succeed. 

“Africa Legal was set up with the intention of giving our community a platform to share their successes as well as their personal and company brands,” Scott Cowan of Africa Legal said. “We are enormously excited about this course as we see leaders in our field enabling and empowering others in the same profession.”

“This is a course which can really have a positive impact on emerging firms looking to grow their business,” added James Leach, Chief Learning Officer at Africa Legal. “We have ensured that students are able to learn from marketing and branding experts who have worked with some of the most influential global law firms, and that’s something we are really excited about!”

Legal marketing is arguably one of the most essential skills you can learn when looking to grow your law firm, but lawyers are often not taught how to do this effectively at law school or in their formal legal training. Key factors in today’s legal market – such as having a properly designed, professional website and social media brand – are often overlooked, and the importance of consistent messaging is not fully considered.

On this course we have brought together some of the leading global and branding consultants from legal practice and marketing agencies. They will explain how to develop the foundations of a marketing strategy and plan for your firm. 

The course uses immersive, real-life case study engagements, insights, interactive podcasts, videos, downloadable templates and how-to guides so you will be fully equipped with your own personal plan to succeed. 

“Africa Legal was set up with the intention of giving our community a platform to share their successes as well as their personal and company brands,” Scott Cowan of Africa Legal said. “We are enormously excited about this course as we see leaders in our field enabling and empowering others in the same profession.”

“This is a course which can really have a positive impact on emerging firms looking to grow their business,” added James Leach, Chief Learning Officer at Africa Legal. “We have ensured that students are able to learn from marketing and branding experts who have worked with some of the most influential global law firms, and that’s something we are really excited about!”

The course carries CPD points and is recognised by local East African law societies for CLE.  To find out more and to register today please click here

East Africa Law Society members can obtain their discount code by contacting EALS or emailing admin@africa-legal.com.

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