Born between 1995 and 2010 Gen Z want very different things from their employers. Have you considered the impact of a younger workforce in your longer term business strategy?
This is not a phenomenon confined to the West. Gen Z Africans are the first African generation to be truly global. They are connected through their devices, not just to their local peer group from school and university, but to people in other African countries and other parts of the world. Social media has created an insatiable desire to be connected - virtually.
No longer do young, aspiring African lawyers have to rely on a ‘big-named’ partner over the door to gain access. There are many routes to building their networks online and they use them. Without the barriers that geography used to hold, Gen Z has the potential to revolutionise Africa and it won’t wait for you to catch up. If a Gen Z employee doesn’t get what they need from you as an employer, they will go.
The legal industry risks losing the best talent to other industry sectors if it doesn’t accept and address this quickly. Young Africans are far ahead of most legal industry leaders when it comes to technical hard skills. A law firm leader that understands the importance of skills like coding, legal project management and the benefits of embracing technology in business, and is not afraid to allow a junior to have a voice in strategy, could be on to a winner. With Forbes magazines predicting that 80% of all IT budgets will be committed to cloud applications in 2019, how can you not be looking at Gen Z?
But where do you start?
Law firms don’t have to change of course; there are nuances in the industry that simply don’t apply in other sectors. However, for the forward-thinking tech-enabled law firm who embraces this generation, and is prepared to make the leap to change,…...many see reduced costs, more satisfied clients, greater ability to win work across more diverse global sectors and, ultimately, the future-proofing of their business. I know which route I would choose.
To access a pool of legal Gen Zs access an Africa Legal’s CV database here.
To talk to our experienced team about how to recruit, manage, teach or lead change-management projects contact us on firstname.lastname@example.org