DIGITAL MARKETING & COMMUNICATIONS PROFESSIONAL (DEPUTY
ANJARWALLA & KHANNA ALN Kenya | Anjarwalla & Khanna (ALN Kenya) is East Africa’s largest full-service law firm. We were founded in 1954, and as Kenya has evolved and developed, so have we. We now employ over 100 lawyers and have expanded our footprint to Dar es Salaam, Tanzania and Dubai, UAE, making us the first African firm to be licensed in UAE. Along the way we have established trusted partnerships with our clients, working alongside them as an extension of their own businesses to guide and advise. In response to the market and as more clients asked us to take care of cross-border deals, in 2004 we founded ALN, an integrated alliance of the preeminent full-service corporate law firms in 15 African countries and the UAE, to give us the agility and expertise to operate locally and across the pan African business and economic environment. Our clients can call upon specialists that span the legal spectrum, and as Africa is propelled onto the world stage, ALN lawyers combine their global perspective with local expertise to help clients navigate new territories and capitalise on future opportunities. Our expertise has been recognised by several award bodies. We won the African Law Firm of the Year - Large Practice award at the African Legal Awards, five times since this award was launched in 2013, including in 2020 and the Best Use of Technology award at the African Legal Awards 2022. In recognition of our CSR and Pro Bono work, we won the CSR, Diversity, Transformation and Economic Empowerment award at the African Legal Awards 2021. In addition, the firm was named Law Firm of the Year in Kenya at the IFLR Africa Awards 2022 for the third time since the launch of the awards in 2020, Kenya Law Firm of the Year at the Chambers Africa Awards 2021 and Large Law Firm of the Year 2021 at the Law Society of Kenya Nairobi Legal Awards for the third time since the launch of the awards in 2018. The firm is currently ranked first in Kenya by various international legal directories, including Chambers Global, IFLR1000 and Legal 500.
Roles and responsibilities The purpose of this role is to bring the ALN digital marketing profiles to the forefront of the African legal landscape at the regional and international levels. In addition, placing the alliance and its member firms as thought leaders on the continent and ensuring optimal implementation, dissemination and optimization of information are critical elements of the role. The suitable candidate will work under the Head of Business Development, Marketing & Communications and closely with the team members in the Marketing & Communications department to champion the digital marketing strategy across a range of proactive, reactive, and strategically planned opportunities in digital media, including the intranet, website and social media. The position will champion the preparation of content for digital marketing and will also manage social media for ALN. In more detail, the areas of responsibility include: • Support the Head of Business Development in developing a digital marketing strategy. • Implement digital marketing approaches, including content management, SEO, mass mailing and social media. • Manage all social media activities on multiple platforms, including managing the digital brand calendar.
• Oversee branding and design compliance through setting and enforcing of visual brand standards in the design of publications, data visualisations, motion graphics, and creation of compelling videos and other content that enhance public understanding of the ALN brand. • Oversee the quality and timeliness of our editorial content, determining the right channels, editorial content, and cadence for each of our audiences. • Measure, analyse and report on the performance of digital marketing campaigns and continuously assess this against the departmental targets. • Work on regular internal and external direct mailers, ensuring timely dissemination. • Ensure user data is captured in line with our CRM and data management strategies and that it complies with Data Protection laws. • Keep abreast with emerging technologies in digital marketing and work closely with the Head of department to implement any changes necessary to ensure the department practices remain agile and relevant. • Support ALN through training on digital and social media management and relevant policies. • Continuously seek opportunities to relate ALN’s editorial content thoughtfully and sensitively to current events and trends. • Support and oversee the quality of ALN’s virtual and in-person events content and drive digital engagement to support participant interaction. • Demonstratable experience in copywriting, content creation, and enhancing editorial quality of thought leadership content, press releases to maximise brand presence and positioning. • Conduct coaching and training sessions to team members. • Manage relationships with suppliers, consultants, marketing agencies and ensure adequate performance. • Support the team with varied administrative work as necessary. Experience and personal qualities This role will require a high calibre and experienced digital marketing professional with the highest levels of ambition and commitment. The following qualifications, experience and personal qualities are preferred: • Degree qualification (preferably in Marketing, Communications or Journalism). • Masters’ qualification or professional Marketing & Communications training certification from Chartered Institute of Marketing (CIM) or Digital Marketing Institute (DMI) or Chartered Institute of Public Relations (CIPR) (preferably in Digital Marketing or Journalism) will be an added advantage. • Proven working experience in a digital marketing & communications or an integrated marketing and communications (IMC) senior role in international organisations, agencies or professional services firms. • Working knowledge of HTML and web publishing and constraints. • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends). • Strong analytical skills and data-driven thinking. • Good understanding of the legal sector and business investment environment is an advantage. • Excellent project management skills. • Proficient in the use of IT Systems including Microsoft Office packages. • Excellent verbal and written communication skills and an ability to communicate clearly with a range of people from diverse backgrounds. • A minimum of at least 6-8 years of relevant work experience.
The following personal qualities are preferred: • A strategic and creative thinker with proven experience of working on diverse and a wide range of digital marketing strategies including all forms of media. • Strong management and leadership skills demonstrated through evidence of leading high performing teams that contribute to organisational objectives. • The ability to multi-task in a complex and demanding environment. • The ability to build and maintain highly effective working relationships with a range of people (both internally and externally). • Strong attention to detail, and excellent time management skills. • A commitment to teamwork and working in a professional manner. • Enthusiastic, diplomatic and calm under pressure. • Ability to conceptualise creative ideas and transform them into practical reality. • Action-orientated, entrepreneurial, and innovative. • A commitment to ALN’s mission and strong ethical integrity. The role will be based in Nairobi, Kenya, with limited travel within and outside East Africa. How to apply If your career aspirations match this opportunity, please send your cover letter and CV to firstname.lastname@example.org referencing this position DM/BD/22 by 12:00pm (GMT) on Friday, 4th November 2022.