Act as coordinator on the delivery of profile-raising activities including Events, Legal Directory and Legal Award submissions, Sponsorships, Website & Digital content, Client Communications and Marketing Collateral
Ensure that all marketing activities support delivery of the firm's strategic objectives and that all materials produced reflect the firm's Africa brand and adhere to the brand guidelines
Act as Subject Matter Expert (SME) on behalf of the firm's brand
Support partners, lawyers and the marketing team in developing business across Africa
Help develop and support BD programmes for key sectors
Play a leading role in ensuring BD messages are consistent across all standard capability statements and proposal content
Work closely with senior marketing colleagues, ensuring BD strategies and messaging is being shared between aligned teams across Africa, across practice groups and sectors; enabling strong and cohesive 'go to market tactics'
Systems and Process:
Hold responsibility for the firm's intranet sites
Support the marketing management team in engagement with the Africa teams and in communicating with the wider fee earner community
Ensure up to date Africa credentials and content for proposal sites are maintained (both for the local firm and the African region), further ensuring that they are regularly updated in order to deliver compelling sales messages
Experience and requirements:
Hold a Degree/CIM Professional Certificate in Marketing (desirable)
Able to work in French (advantageous) and English
Have a sound understanding of professional marketing approaches, new business issues, sales and pitch processes within the legal sector and particularly how these apply to Africa, sector and practice group marketing strategies
IT literate - experience of Excel, Word 2010, PowerPoint and Outlook is essential
Possess excellent communication skills along with proven experience of working in a virtual team environment
The international scope and varied nature of this role means that you will have exposure to all areas of marketing activity across the business, receiving opportunity to develop your career as a result of the rounded knowledge you will obtain.
If you possess the required skill set and you're looking for a truly dynamic marketing position, then this is a position that you should apply for.